Becoming An Excellent Talk Radio Guest

For nearly two decades, we've been telling you about the value of talk radio as a means for promoting your book, product, or service to the masses. As one of the country's top providers of radio shows around the country, we schedule anywhere from 50 to 100 interviews week in and week out. As a result of our close working relationship with the media, we know what works and what doesn't. Because we want you to succeed with talk radio, here are ten new "inside" tips to help you become the kind of guest every host wants to have on his or her show:

1. Be real. Present yourself the way that you really are. Don't put up a false or manufactured front. If an audience perceives you to be fake, your message will fail. Be real. Be who you really are.

2. Be sensitive about political views. If you are discussing a controversial political issue, always try to acknowledge that the other side has some good points. Remember that radio audiences are diverse. By "giving and taking," you will win credibility points with your entire audience.

3. Familiarize yourself with the current news climate. Stay up to date on current events and present yourself as the "expert" on your topic. Don't be caught unaware about a current or breaking news story that pertains to your book. Projecting yourself as knowledgeable will help to build your credibility with listeners.

4. Tie-in a local angle if at all possible. Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to tie the local area in to what you are saying. For example, if your book is about the economy or real estate, talk about the unemployment rate or real estate values in that particular city. By localizing the message as much as possible, you draw your listening audience in even further, and more importantly, you keep them tuned in and interested in your message.

5. Do not use a cell phone. Always make sure to use a secure landline for all of your interviews. Cell phones are unreliable for on-the-air interviews and you stand the chance of getting cut off in the middle of your interview. Obviously, this is a major pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and pace of his show screwed up. If your interview is cut short due to cell phone problems, don't expect them to put you back on the air or reschedule you.

6. Don't forget to hit on your key points. Sometimes you can get so wrapped up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Try to always remember your main focus and don't get too off-topic.

7. Match your interview pace with that of the radio host. If the host is a "fast-talker," pick up the pace. If the host's style is slow and easy, do your best to adapt. By adapting to the host's rhythm, you'll develop a better camaraderie with him. The positive rapport between you and the host will keep regular listeners interested in your message.

8. Limit numbers and statistics during your interview. If you have a particular statistic that you think applies very strongly to your message, use it and hammer it home. But be careful-if you throw too many numbers at the audience, you will lose their interest and they will tune out.

9. If you are in the dark about an issue, don't fake it! If you aren't familiar with an issue the host brings up or don't know the answer to a question, don't be afraid to admit it. You will lose immediate credibility by pretending to know something when you really don't. On the other hand, your credibility goes through the roof when you are perceived by listeners as being honest.

10. Try to give your interviews an intimate feel. Remember that radio is a one-on-one medium. Talk to the host in a personal and conversational manner, and if there are callers, do the same with them. This will help keep the audience interested and they'll be more likely to relate to you.

About Marsha Friedman:

Marsha Friedman is the CEO of EMS, Incorporated, (EMSI) a leading publicity firm that has represented many well known clients such as Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane, Bristol Myers Squibb, Financial TV personality, Jim Rogers and Dr. Barry Sears.

About EMS, Incorporated:

EMSI is a nationally-recognized publicity firm specializing in arranging interviews on radio shows around the country, appearances on local and national TV and obtaining editorial coverage in newspapers and magazines.

Better Living With Dish Network

What ever your interests are, there is something to catch your attention when you turn on your TV to watch satellite TV programming from Dish Network. If you are interested in decorating and home improvements, then there is always a new idea on HGTV for you to check out. For the sports fan, there is so much great sports programming to look forward to on Dish Network.

One of the great features that Dish Network provides for you, is the ability for everyone in your house to watch whatever they want, on their own TVs and still have full access to all the great satellite TV programming. There are alot of things you can do to improve your life and your standard of living and have you ever given any thought to what the expanded capabilities in TV programming that satellite has, can do for you and your household?

It will free you and your family from the monotonous and dull programming that is to be had on standard TV networks and if your are using cable it will boost you up to a higher level of TV viewing. The educational programming that Dish Network has, can and will make your children smarter and will make them better learners. The most up to date and progressive teaching techniques, are used in the childrens programming on Dish Network

A built in parental blocking feature in the satellite TV receiver, that that Dish Network gives you free of charge when you sign up, allows you to have complete and positive control of all the channels that everyone can and cant watch with just the click of a button. The receiver is fully loaded with so many other great features, that are all so easy to use. These aren't just whistles and bells features either, they are common sense functions that you will be using every day, when you watch Dish Network.

Search for any of your favorite shows with the search function in the receiver, by just entering the name of the show or an actor in the show or program and instantly it apears on your screen. The time and day it is playing is all there for you and if you cant be there to watch it, thats no problem, cause you just click the record button and it will be automatically recorded when it comes on for you while you are away.

Its so easy to customize your own viewing menu, that displays only all of your programs of interest. With over two-hundred and fifty channels for you to access, this is a great feature. Just think how much better your life will be after you change your TV from what it is now, into the fantastic entertainment and learning center it will be with Dish Network.

You and your family and friends can all share great times watching all the fascinating programming together in the evenings and on the weekends. For the little money it costs, it brings so much improvement to your life, when you start watching all that satellite TV has to offer you. For the leader in satellite TV programming, contact the folks at Dish Network.

How to Get TV on Your PC - Four Methods to Get You Started Today

Remember how quickly your bicycle gathered dust when you bought your first car? Well, a similar thing happened to my old television set when I started getting TV on my PC. I don't even care much for my old TV show favorites anymore. I thought they were good because I didn't know what I was missing.

In this article I will show you how to get TV on your PC using four different techniques. The first two methods don't involve any sort of purchase. They exploit free resources available on the Internet. If your PC is reasonably current and you have a broadband Internet connection, you're all set to go.

Here they are:

1) Did you know that some of your prime time TV favorites are available for online viewing at the web sites of the major TV networks? CBS and NBC do this. I frequently take advantage of this to catch up on missed episodes.

2) Are you a classic movie buff? You may be able to find them in the public domain. Any intellectual property with an expired copyright that was never renewed, is considered public domain material. You can use this material any way you like. You may have to do a fair amount of searching to find public domain movies and videos. Since their copyrights are expired, they will mostly be old classics. To start your search, go to a search engine and include the phrase "public domain" in with your search query. Try variations on public domain movies, videos, classics, etc.

3) You can actually convert your PC into a TV set by installing a TV tuner card. A tuner card receives television signals and allows them to be displayed on your PC monitor. A tuner card of good quality can cost upwards from $100 to $200. It helps to be a "hands on" type of person that's not intimidated by installing components into his computer. Like your TV set, you'll be limited to your local stations.

4) One of the more recent technological innovations is the development of a proprietary software that allows you to view satellite TV over the Internet. Aside from not having to get a satellite dish, the main benefits are the massive number and variety of channels that you can get (up to 3000) and not having to pay a monthly charge for access. The software is a one time purchase of between $40 to $100. This was the method I was alluding to in the introduction of this article.

To summarize, I have introduced you to four completely different techniques to how you can get TV on your PC. The first two methods are free resources available for you to use right away. The last two will involve a purchase of some kind.

It's time to stop watching all those commercials, putting up with poor reception and channel hopping from one lousy reality show to the next. Join the 21'rst century. Explore this liberating technology and start watching TV on your PC.